Digital Marketing Definition
It is any form of marketing that your potential or existing customers can achieve through a computer-based system or tool, mostly online. The basic advantages of digital marketing are:
– Today, companies can contact customers in a variety of ways through numerous digital communication tools and target them.
– Digitization has led to a rapid increase in new data sources,
– Which has also enabled new framework conditions and expanded possibilities for the analysis of marketing measures.
– In addition, compared to offline measures, far fewer transaction costs are found on the demand and provider side (such as search and information costs by search engines, Google, or purchase processing costs by digital payment systems such as PayPal)
Digital Marketing Carriers
Digital marketing encompasses a wide range of methods and material elements. We have summarized some common methods as well as materials or carriers for you:
- Your own website
- A corporate blog with regular blog posts
- Self-created e-books and white papers
- Video or audio content, such as how-to, webinars,
- Attractive infographics
- Online brochures
- Interactive tools such as graphics, maps, quizzes or games
- Social media channels (Twitter, Facebook, LinkedIn, Instagram, etc.)
- Online reporting via PR, social networks or reviews
Which elements you choose depends, of course, on the type and orientation of your desired customers – your buyer personas. Who do you want to reach, where and in what way? The last question is followed in alphabetical order by terms and methods of digital marketing, which you can use to design, improve or disseminate your digital marketing. Websites and marketing agencies such as https://buildercrm.com.au/ is offering a full range of revenue-building digital solutions.
Terms and methods in digital marketing
Content marketing is dedicated to the planning, creation and distribution of content, which represents added value for your target group and makes you a problem solver. In addition, you can use a content strategy to promote your SEO optimization.
Email marketing describes sending digital messages that you can use to build or strengthen customer contact. And even if it is always said that email marketing is dead, that is not true. The opposite is true. Email marketing is still widely used today to direct people to the company’s website and, for example, to promote content and events.
Inbound Marketing, Sales and Service
Inbound is an overarching corporate strategy that includes marketing, sales, and customer service. Inbound consistently uses the information and content you provide online to alert potential customers to your business. The goal is to appeal to your readers, convert them to leads, do business with them, and inspire them.
This is software to simplify your marketing activities. Recurring tasks such as sending emails or posting on social media can, as the name suggests, be automated with the software. With marketing automation, you can also send entire workflows, such as mutually building emails, that are triggered by specific actions in the lead.
Mobile marketing refers to all operations that optimize your digital ads, websites, images for mobile devices. Use a mobile-optimized or so-called responsive design to achieve perfect usability on mobile devices.
Native advertising means “advertising in a familiar environment”. It’s content-based ads on a platform where they appear next to unpaid content (sponsored posts on BuzzFeed or ads on Instagram).
Online PR is similar to the public relations of the traditional PR. It is the digital reporting of a company on its general activities. This can be done on blogs, in online versions of print media or on social media.
This term describes a billing method in paid online advertising. You’ve probably heard of Google AdWords – you’ll pay a set amount for every click on your ad. This is an additional way to guide visitors to your website. In addition, this is also one of the few online advertising opportunities that also works in the short term and is therefore well suited for campaigns.
Social Media Marketing
Here you can use the social media channels to spread your content, to promote your company, your product or your brand, and thus to inspire users and generate leads for your business.
Search Engine Optimization (SEO)
SEO comes from English and means “search engine optimization”. This includes all measures that serve to ensure that websites end up at the forefront of the organic search engine ranking. For example, optimal keywords can massively increase traffic on your website.