What do you think about the future of online advertising? Are you okay with ads in social networks? How do we balance comfortable with effective?
For those of you too young to know…YES there was a time before cable. Guess What? The cable company’s biggest marketing ploy was subscribers paid for television so they could avoid watching commercials. Then cable became inundated with commercials. Along came Satelite TV. Same song and dance. The VCR followed by DVR same song and dance.
Golly…remember CompuServe & Prodigy? Now that is going back a long way. The beauty of those services was the ability to exchange information without being bombarded by advertisements. You could really learn the value of a product from someone who actually used the product instead of trying to rely on the advertisement of the product for “information.” When the Internet became a flood of advertisements, people escaped to social networks.
Ok so maybe my time line here is over simplified; perhaps I made some large leaps. However from my position at the keyboard, I see a trend. I am so sick and tired of advertisements I am willing to pay to be where there are none. If you offer your service for free without advertisements, I will stay. If you overload my senses with advertisements, I will leave.
For those of you too young to know…YES there was a time before cable. Guess What? The cable company’s biggest marketing ploy was subscribers paid for television so they could avoid watching commercials. Then cable became inundated with commercials. Along came Satelite TV. Same song and dance. The VCR followed by DVR same song and dance.
Golly…remember CompuServe & Prodigy? Now that is going back a long way. The beauty of those services was the ability to exchange information without being bombarded by advertisements. You could really learn the value of a product from someone who actually used the product instead of trying to rely on the advertisement of the product for “information.” When the Internet became a flood of advertisements, people escaped to social networks.
Ok so maybe my time line here is over simplified; perhaps I made some large leaps. However from my position at the keyboard, I see a trend. I am so sick and tired of advertisements I am willing to pay to be where there are none. If you offer your service for free without advertisements, I will stay. If you overload my senses with advertisements, I will leave.